Who says LGBT people won’t use a .GAY web address?

Oct 26

Who says LGBT people won’t use a .GAY web address?

There’s been much discussion about how the LGBT community would use a .GAY web address that dedicates a majority of its profits to LGBT civil rights causes in the US and abroad. We who are behind this effort see the benefits clearly, and this report, which comes from Marketing VOX: The Voice of Online Marketing, adds more power to the argument. Most enlightening. Check it out:

The successful addition of a “.gay” domain will likely influence how marketers target the LGBT community online, especially if LGBT users begin to widely adopt its use as a means of raising funds for various gay causes, or expect that it will be used to specifically target GLBT users, who have proven to be loyal to products, organizations and causes that support gay issues.

According to one Harris Interactive poll, nearly one in four (24%) LGBT adults said they had switched products or service providers in the previous 12 months because they found a competing company that supported causes that benefited the LGBT community.
The “.gay” movement also may be a natural fit for the online-friendly LGBT users, who are much more engaged online, and with social media in particular, than their heterosexual peers, a recent survey found.
Approximately 55% of gays and lesbians report reading some type of blog, compared with just 38% of heterosexuals, according to a separate Harris Interactive survey.

Other statistics about the online GLBT population:

* 34% of online gay and lesbian adults say they read news and current-issue blogs, compared with 22% of heterosexuals.
* 25% of gay and lesbian adults read entertainment and pop culture blogs, compared with 15% of heterosexuals.
* 28% of gay and lesbian adults read political blogs, compared with 14% of heterosexual adults. This represents an increase over March 2008, when 23% of GLBT read political blogs.
* 14% of gay and lesbian respondents say they read travel blogs, compared with 8% of heterosexuals.

Read the full report http://www.marketingvox.com/competing-groups-vie-for-gay-web-suffix-045328/?utm_campaign=rssfeed&utm_source=mv&utm_medium=textlink